and now a new coke,
Metabolism-boosting Coke?
http://www.healthnewsreview.org/review/review.php?rid=595 The story above is about a new low calorie soft drink surrounded by
marketing claims that it is a "calorie-burner". The story could have been
more assertive with the company experts instead of allowing them to make
basically unsubstantiated health benefit claims about weight loss. The
piece could have probed further into the claim that the benefit is
"proven", when in fact the company has not published or even released the
design and results of its study of this product. The lack of substantive
comments by people in the nutrition field (with expertise in functional
foods) also limits the usefulness of this piece for consumers. A more
responsible means for handling this would been to give an unaffiliated
expert in the field of weight loss time to provide some context for the
claims put forth by the company spokesperson. (The piece did contain two
statements from experts in nutrition who did not appear to have ties to
the Coca-Cola company, but the content contributed by these individuals
was very brief and far more limiited than the company-produced
information.) Although the conversation was carefully crafted not to make
exaggerated claims about weight loss, the overall sense of the story
would lead a viewer to think that the product would be more helpful in
terms of weight loss than there is any reason (data) to support.
The story mentioned that this product was to be used in combination with
physical activity and a balanced, very moderate diet to 'invigorate'
one's metabolism. This story failed to mention that the same lifestyle
interventions without the inclusion of Enviga would elicit the same
health benefits. This piece also failed to point out that weight re-gain
would be likely when consumption of this bevereage ceased. In addition,
the story did not discuss other approaches to weight loss.